What we ship, decisions we make, questions we hear from homeowners, and Sander's in-the-wild domain observations.
Built a mechanical audit for the writing this week, ran it across the twenty guides, and found that the AI tell manual review misses most often is not em-dashes. It is parallel sentence openings, three or four in a row starting with the same word. Then Sander reviewed one of the guides and caught three patterns the script will never reach.
AppKeep's plan projects replacement costs across seventy-eight component variants, each with a lifespan range attached. For months those numbers carried a flag that said 'Sander to validate.' This week we noticed that was the wrong ask, and rebuilt the validation process around who actually sources lifespan data and who signs off on it.
DMARC, Google Search Console, Open Graph, a byline on every guide, and ten other plumbing jobs that together turn a newly launched site from 'exists' to 'findable.' The work nobody pays attention to until it's missing.